CAT Belted Ag Tractors

cateseries

Cat E-Series Tractors

Product Positioning

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Objective:
Prepare prospective buyers in the large-scale agricultural market for a buying decision. Position the efficiency of E-Series tractors favorably against others in the marketplace. And, by the way, do it in winter when NOTHING agricultural is growing.
Features:
"Flying Cam", a small remote-controlled helicopter with DV camera inside, was used to reduce chop and debris from rotors in scenes where a slow-moving subject was studied aerially but still close to the soil.
Credits:
David Klassen, writer, producer, director, editor. Camera, Steve
VanOsdale, Mike Gitler. Original score, Undertone Music. Aerial
videography, Flying-Cam.

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